Dahua: Getting ready for its next big leap

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Mr. Balasubramanian Jayam, Head of Marketing (India & SAARC Countries), Dahua Technology Co. Ltd.
Mr. Balasubramanian Jayam, Head of Marketing (India & SAARC Countries), Dahua Technology Co. Ltd.

While video surveillance industry is a fiercely competitive place, Dahua Technology has carved out a niche for itself, earning the reputation of a solid player globally. In over 15 years of its existence, Dahua has grown from strength to strength and today claims a huge share in global video surveillance market. The company is all set to chart its next phase of growth as Balasubramanian Jayam, one of the most lauded and respected marketers, joins Dahua as Head Marketing- India & SAARC Countries

Dahua Technology - logo

Established in 2001, Dahua Technology has come a long way and established itself as a world-leading manufacturer and supplier of video surveillance products. The company today claims a huge slice of global video surveillance market pie. According to IHS 2016 report, the company held the second-highest market share of the global video surveillance equipment market in 2015. Dahua was also ranked 4th in 2016 by a&s Security 50, which ranks global industry players according to total security equipment sales. Several awards and certifications are a testimony to Dahua’s success story.

Betting huge on R&D

The key reason behind Dahua’s global leadership is its zest for quality and technology—its commitment to provide the highest quality products with the latest technology to enable its customers to perform their business successfully. Dahua has a huge focus on R&D and has been investing around 10% of annual sales revenue in R&D since 2010. The emphasis on R&D can be gauged from the fact that the company employs more than 5,000 R&D engineers today.

Dahua’s engineers work on cutting-edge technologies in camera lens, image sensors, video encoding & transmission, embedded processors, graphic processing, video analytics, software reliability and network security technology. To ensure that its customers enjoy quality products with latest technology, Dahua partners with leaders in respective areas. Numerous Dahua products have been acknowledged and awarded by professional associations and organizations in the security industry.

Vast Reach

Over the years, Dahua has expanded its footprint extensively and today has 22 local offices outside of its headquarters in China. The company has a broad range of products to meet its customer needs for different security levels and project scale. Its product line ranges from Lite to Pro to Ultra series, to serve the needs of residential/small commercial to enterprise to high-security facility respectively.

Dahua products’ design & manufacturing quality are trusted by many international brands. It is one of the leading providers of OEM and ODM services to various security product companies in the world.

Given the high-quality, Dahua products have been installed in various retail establishments, schools, hotels, banks, hospitals, office buildings, highways, toll gates and city traffic management.

The Next Phase of Growth

Dahua, which has already received many accolades, is now all set to touch greater heights as Balasubramanian Jayam joins the company as Head- Marketing, India & SAARC Countries. With wide-ranging experience and several awards to his credit, Bala, as he is popularly known in the industry circle, is a known name in the marketing world.

Bala specializes in spearheading campaign strategies, building brand value, advertising, marketing, innovation and generating branded content. Bala’s greatest fortes are his suo motu initiatives, creativity, drive and leadership. He thrives on formidable challenges, particularly those that concern the company’s products brand value, range and reach.

Some of Bala’s outstanding achievements include raising the size, strength, stature and image of his previous organization from a non-entity to a leader and enabling it to regularly win many prestigious awards in the electronic security space.

Bala is a regular guest speaker on brand management, marketing communications and strategic management in many well-known business schools and management institutes. He completed Bachelor of Engineering in Electronics & Communications (Anna University, Chennai) and Strategy Management from IIM, Bengaluru. He has a Post Graduate degree in Marketing from International School of Management Excellence, Bengaluru). Further, Bala is a Six Sigma Green Belt holder from the Indian Statistical Institute. He has also completed Simulated Management Program from the renowned Carnegie Mellon, Pittsburg, USA.

Bala has received many meritorious awards, including the ‘Emerging Marketing Head of the Year’ award from the World Leadership Federation at India Leadership Awards Ceremony, the ‘Best CMO of Indian IT Industry,’ and ‘Top 50 Markachievers 2016’ in India.

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